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Bacharach Announces Updated Brand Identity, Logo and
Website.
 Bacharach
Inc., a leading manufacturer of refrigerant gas leak
detection and monitoring instruments, and combustion and
emission analyzers, is proud to announce the launch of
an updated website and brand identity, revitalizing its
logo, company colors and redesigning its collateral
materials to provide a clearer and stronger presence
within their focus markets. The new brand identity more
closely follows Bacharach’s strategic direction and
focus of instrumentation solutions for the HVAC and
refrigeration industries.
“The brand enhancements are more than just a logo
makeover.” said Barry Phillips, Vice President of
Marketing and Sales for Bacharach. “It’s a reflection of
our company’s commitment to over 100 years of innovation
and support, making a measurable difference to our
customers every day. We are leaders in HVAC&R
instrumentation, and provide the latest product
innovations in design, engineering, manufacturing and
support. We felt it important that the brand reflected
our focus, strengths and capabilities, and builds on our
history of quality, durable and reliable HVAC&R
instrumentation.” He said.
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