NEW MENU PRICING IS HVAC, PLUMBING & ELECTRICAL INDUSTRY
Contractor Profits Soar with “Options-Done” Tools;
New Website Details How System Works.
been the bane of HVAC, plumbing and electrical work for
at least two decades: Technicians pressured into being
salespeople, acting outside their comfort zone and
contrary to their core values. The industry has invested
more than $100 million to get techs to upsell and close
on service calls. The result? Technicians have fled in
droves, and both contractor costs and consumer prices
have risen considerably. It’s a business model that’s
impossible to sustain and one that does more harm than
good. Thankfully, there’s a new kid in town—The New Flat
Rate—with a proven approach that honors both technicians
and consumers, making the industry stand up and take
“I realized that consumers were more than willing to buy
if contractors could just find a way around
high-pressure technician sales tactics,” said Rodney
Koop, founder and CEO of The New Flat Rate. “We hung out
at big box retail stores for hours watching consumers
make purchases quickly and with no apparent stress.
What’s more, no employees were attempting to ‘sell’
anything. The stores simply displayed good, better and
best options in each product category, and consumers
chose for themselves. We set out to replicate that
The New Flat Rate is a no-pressure, advanced add-on
system of menu pricing that does the work for
technicians—taking sales talk out of the equation and
replacing it with straightforward, tiered options that
put the consumer in control—all the while, substantially
increasing service call close rates and profits.
“In today’s society, people want choices. They want to
pick what they want, not what a salesman sells them.
That’s exactly what we’re doing with The New Flat Rate,”
said Nathan Copeland, sales manager with Copeland and
Son Air Conditioning and Heating Service in Nashville.
“After just one year, our average service ticket has
gone up 43 percent. We believe 2014 will be our best
“Prior to adding The New Flat Rate, our average service
ticket was about $427,” said Matthew Thompson, owner of
Gold Star Plumbing in Wantagh, New York. “After adding
the system, our average ticket skyrocketed to $623.
That’s a 46 percent increase. To us, that’s huge.”
What’s more, these companies recouped their investment
within two weeks of implementation.
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