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ASA Introduces Essentials of Profitable Counter Sales for Wholesaler-Distributors. 
ASA is pleased to announce that the ASA Education Foundation has completed development of Essentials of Profitable Counter Sales for Wholesaler-Distributors©, and it is now available in book and online format.

Essentials of Profitable Counters Sales for Wholesaler-Distributors©, authored by Jim Olsztynski and Paul Martin, is the fifth course in the popular series of comprehensive training programs written exclusively for the wholesale distribution channel.

The new book course consists of a 182-page manual divided into 10 chapters, each with a self-graded quiz to test knowledge retention, as well as a substantial glossary for ongoing reference and an 80-question online final exam. The online version is a 3-hour interactive program divided into 10 modules with engaging activities, self-grading quizzes, a glossary, and 80-question final exam. A certificate of completion is provided for those who pass the exam. The chapters/modules of the course include:

• The Role of Counter Sales in Wholesale Distribution
• How Wholesaler-Distributors Generate Sales and Profit
• How Effective Pricing Drives Profitability
• How the Counter Works for the Customer
• How Key Documents Make the Process Work
• How to Handle Returns and Exchanges
• Learn from the Counter Sales Superstars
• How to Merchandise the Counter Sales Area
• How to Become the Ultimate Counter Professional

Essentials of Profitable Counter Sales for Wholesaler-Distributors© joins the other titles in the popular and highly-successful Essentials series: Essentials of Profitable Wholesale Distribution©, Essentials of Profitable Inside Sales©, Essentials of Profitable Showroom Sales©, and Essentials of Profitable Warehouse Operations©.

“We’re excited about this new course because it’s aimed at teaching counter sales professional how critical their role is in the company’s profitability,” said Amy Black, the ASA Education Foundation’s Executive Director. “In addition to giving them important tips about how to do their job effectively, the course emphasizes their role as salespeople, the importance of the team approach, and gives readers an understanding of their role in providing outstanding customer service in a successful wholesale distribution business.”

For more information and to order, visit www.asa.net or call (312) 464-0090.


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