Social Media Tips for Service Contractors.
Interested in Twitter? Here are some tips to consider.
you don't know what Twitter is then according to
Wikipedia.org:Twitter is an on-line social networking
service and micro-blogging service that enables its
users to send and read text-based messages of up to 140
characters, known as "tweets".
With over 500 million registered users, of which there
are over 200 million monthly active users, this would
appear to be a great area to focus your marketing time,
energy and possibly dollars, BUT WAIT. Before someone
convinces you to throw marketing money at them to create
a Twitter presence consider the following:
1. Who is actually getting the message you are sending ?
2. Who will be responsible for creating these "tweets"
in your office ?
Here are some tips if you do make the leap:
1. Decide on your "tweeting" vision: This is how you
want the focus of your tweets to be. Do you want to pass
on jokes of the day? Offer specials on company
products/service? Talk about industry issues or a
combination of many ideas. You need to decide which
direction you want to head in and create tweets that
link you to your audience through this message.
2. Keep it professional: Once your message is out
there..IT IS OUT THERE and you can't get it back.
3. New to Twitter, ask an expert: If you have teenage
kids...grab them..if not find the closest one. 20minutes
with them will help you immensely.
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4. Find a "ghost" Tweeter: If technology is not your
thing but you want to get your company to have some
presence then hire a "ghost" tweeter. The summer is a
great time to hire a student to help you get some social
media presence and their knowledge in this area coupled
with your industry thoughts could help get your name out
there without taking you away from your core business
5. Keep "Tweets" short and sweet: You have 140
characters at a time..use them wisely. A report by
"Buddy Media" showed that Tweets shorter than 100
characters get a 17% higher engagement rate.
6. Tweet Often: Most users have a screen that shows them
the most current tweets with older ones scrolling down.
Because of this some people say that 2 to 5 a day is a
good range to make sure you presence keeps it in the
visible area more often.
7. Be Patient: Unless you are a celebrity or sports
figure you won't have a huge following, especially right
away. Make a plan or a goal to see the effectiveness of
this type of social interaction. Offering discounts or
other incentives to those that contact you because of
tweets area great idea, especially at first.
Is Twitter for your company? Perhaps, but come up with a
plan and realistic expectations on what you want to get
out of it and then evaluate after a reasonable period of
I hope you found the information above helpful. If you
have any questions or comments about my thoughts please
don't hesitate to contact me. I always like to discuss
and learn how the "NEW MEDIA" can help us do business in
today's crazy fast paced IT era.
Mobile Software Technology, LLC
About Mobile Software Technology, LLC
With over 45 years of contracting experience and 20
years of software development experience MO.S.T.
Contractor was formed in 2008 to solve the major
workflow issues facing HVAC/Plumbing/Electrical
contractors across the country.
Mobile Software Technology was formed to developed to
make workflow from the field and office much simpler,
more efficient and profitable. Our experience within the
industry demonstrated to us that most Contractors handle
the same data entry many times which is very
inefficient. For more information visit us at