FurnaceCompare.com, the leading independent consumer web site for heating and cooling information, is now inviting heating contractors to display their company's services and contact information - for free - on more than 3,500 city-specific pages. 

FurnaceCompare.com, an independent consumer web site for heating and cooling information, is now inviting heating contractors to display their company's services and contact information - for free - on more than 3,500 city-specific pages. FurnaceCompare.com is a top result in Google and other search engines when homeowners search for home repair information. 

While homeowners increasingly turn to the internet before contracting for a home repair, promoting an HVAC company online is a challenging (and expensive) proposition. Many online advertising solutions simply don't work well for heating contractors. Some require that contractors own and operate a website. Other solutions require that contractors pay for every click that sends a user to their site -- whether or not those clicks ever turn into a phone call. Still others require that contractors pay $30 or more to buy a lead that will be resold to 3 other contractors. This forces contractors to compete on price with other bidders that just bought the same lead. The ideal solution for contractors is that when someone searches in Google for a local heating contractor, the contractor's company shows up -- along with a description of services and a phone number. FurnaceCompare.com is now offering this service -- for free. 

What's the catch?