North America's leading HVAC Service Company Prepares for Growth

Service Experts, Inc., North America's leading HVAC service company, has selected Strategic America (SA) for its field marketing services.
Ian McKeen, Vice President of Marketing of Service Experts, Inc., says
SA, well-regarded for its superior channel marketing services in several
industries, brought a strong record of success and understanding of HVAC
and other service-related industries as well as fully integrated marketing
services capabilities.

Service Experts operates company-owned facilities in nearly 100
markets, in the US and Canada. Its technicians provide service to more than
half-a-million homes every year. Service Experts is the only company of its
kind in which nearly all of its technicians are NATE(R) certified. NATE,
North American Technician Excellence, is the only national testing and
certification program accepted by the entire HVAC industry. "For Service Experts, process is critical, we found the right blend of expertise, experience, performance and people to ensure SEI's near-term and future growth. SA is immediately able to ramp up across our service center platform to help drive our growth," says McKeen.

Strategic America (SA) is an 85-person, full service integrated
marketing services firm with a special focus on providing strategic channel
marketing services. "SA is excited to represent Service Experts across its
broad North American service platform," John Schreurs, Strategic America
president stated. "Our services portfolio includes strong retail
performance experience, engagement of efficient, innovative technology
solutions and a proven service culture which matches up well with Service
Experts needs."

Service Experts has a commitment to service with a 100% satisfaction
guarantee. This commitment also includes the Service Experts 5 Standards of
Excellence. Headquartered in Richardson, Texas, Service Experts has
established a network of certified centers throughout the U.S. and Canada.
To locate a Service Experts center, visit http://www.ServiceExperts.com or
call 1-800-HEATCOOL (1.888.432.8266).

Strategic America serves other leading clients such as Lennox
Industries, Sprint, Kohler, BioGuard, Wells Fargo Home Mortgage and others
with channel marketing solutions. Located in Des Moines, Iowa, SA also
provides branding, strategic planning and research, creative/design,
advertising, public relations, media planning and placement, direct and
database marketing, and more. Visit http://www.strategicamerica.com or call
CEO Mike Schreurs at 515.453.2000 to learn more about Strategic America.

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