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WHOLESALE DIVISION OF THE HOME DEPOT TO BE BRANDED “HD SUPPLY”
The Home Depot ® , the world’s largest home improvement retailer,
announced that its growing family of wholesale
distribution businesses will be united under the common brand HD
Supply SM . “The HD Supply brand represents the rich legacy of each company in our division and the expanded
opportunity afforded to our customers as a result of The Home Depot’s financial strength, supplier relationships and
value-add marketing opportunities,” said Joe DeAngelo, executive vice president/president, HD Supply.
“A common
brand enables us to showcase our unique ability to provide end-to-end solutions for our customers. Our goal is to
make it easier for customers to do business with us by providing reliable, efficient service for a larger scope of their
project needs.” The wholesale division has been operating at a group level under the HD Supply name for some time, but
each business has continued to operate under its existing brand. Throughout the coming months, each HD Supply
business will be transitioning to the new brand identity and reaching out to customers to communicate the change.
While the brand names of all HD Supply companies will now be streamlined, each still has the same experienced
leadership and account teams that customers expect. HD Supply serves professional customers of all sizes – including contractors, municipalities, builders,
government entities, industrial businesses and maintenance professionals – with a continuum of products and
services, from infrastructure and construction to maintenance, repair and remodel.
The organization has nearly 1,000
locations across the United States and in Canada, and over 26,000 associates, with projected 2006 sales of $12 billion.
“We’ve stated our strategy of repeating on the professional side the same type of industry transformation
The Home Depot pioneered in the do-it-yourself retail space,” said DeAngelo. “The combined strength of HD Supply
provides the solid platform to get us there. After building leadership positions in a broad range of offerings over the
last few years, we are now aligning each business under a single entity capable of providing a complete range of
solutions. We plan to draw on the expertise of our combined $69 billion supply chain and best practices to provide
professional customers an unmatched supplier relationship.”
The family of HD Supply businesses provides products and services in the following platforms:
· Infrastructure: Products and services to construct and support
the public works systems for residential and commercial projects
· Construction: Interior and exterior structural building components for residential and commercial projects,
primarily serving plumbing, electrical, mechanical and general contractors; homebuilders; industrial
companies; original equipment manufacturers; and commercial businesses
· Maintenance: Products and services for the routine maintenance, repair and operations (MRO) needs of
multifamily housing, hospitality, healthcare, government and industrial facilities
· Repair/Remodel: Home improvement products and building materials, serving the consumer, professional
handyman and light remodeler markets.
For more about HD Supply, visit www.hdsupplyinc.com.
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