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Red Sox, F.W. Webb Company announce multi-year marketing partnership.
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F.W. Webb to become the official distributor of plumbing, heating, HVAC supplies of the Red Sox
BOSTON -- The Boston Red Sox and F.W. Webb Company today announced a comprehensive, multi-year marketing partnership that recognizes F.W. Webb as the club's Official Distributor of Plumbing, Heating, HVAC, Pipe-Valves-Fittings Supplies. Terms of the dea
were not disclosed.

As a result, Fenway Park's historic left field wall will display a prominent F.W. Webb sign.

The agreement also includes product integration in the 2006 Fenway Park Improvements, plus an event marketing program centered on in-stadium product expositions, and internal and external sales and relationship marketing promotions. The sponsorship will be supported by an extensive media campaign.

"F.W. Webb has a proud local heritage and a consistent track record of providing customers with quality services and products since 1866," said Red Sox Senior Vice President/Sales and Marketing Sam Kennedy. "We are pleased to have a partner with such a strong New England legacy that has demonstrated dedication and commitment to the constituencies it serves. We are eager to display their name on the Green Monster at Fenway Park."

F.W. Webb, headquartered in Bedford, MA, is the Northeast's largest regional distributor of plumbing, heating, HVAC, pipe-valves-fittings products. Currently, the Webb network comprises over 65 locations with more than 1,200 employees in seven states.

"We are excited to partner with a championship organization such as the Boston Red Sox and proud to have our products integrated into America's most beloved ballpark," said F.W. Webb Company Owner John Pope. "Like the Red Sox, F.W. Webb has been providing unparalleled customer service for more than 100 years and we are confident that this program will enable us to leverage fan enthusiasm to increase our distribution business."

About F.W. Webb Company

Since 1866, the Webb mission has been to give the customer the finest service with a constant eye on improvement and innovation. With over 65 locations, 200 delivery trucks, a 10-acre Pipe Depot, Central Distribution Center, more than $90 million in inventory, Roger W. Pope Training Center and over 1200 employees, the Webb Company provides a single source dedicated to enhancing its customers' profitability.                                                                           ###

 
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