Choosing
an online directory to list your HVAC website.
Search Engines are the major source of
traffic for any website. High search engine ranking can boost
the number of your visitors and in turn leads to increase in
sales. The best way to get top search engine placement is to
improve link popularity by having one way inbound links from
content related sites or pages. This can easily be achieved by
buying Internet web directory listings. Directory promotion is
one of the best methods of website promotion. Before buying
directory listing or registration you must check the following
points to ensure that you are going to get what you need.
Dmoz and Yahoo Listing
Ensure that web page directory where you are going to buy
registration is listed in Dmoz and Yahoo Directory. It will
ensure quality of the web site directory.
Static Text Links
Ensure that you are getting static text links which are also
known as search engine friendly links from such directories.
Various directories use redirection method in website listing
to count hits or rating. There links are usually not indexed
by search engines and you cannot get any link popularity
benefit out of it. For example domain.com/cgi-bin/jump.cgi?ID=5
(redirection method)
Web Directory URL's
Ensure that website directory URL's are search engine friendly
as search engine index them easily. If website directory has
dynamic URL's search engine some time find difficulty in
indexing or may not index whole directory as it is which
generate duplicate URL's.
Age of Web Site Directory
Check the age of directory which is very important to
determine its stability and quality. Universal rule is "
Old is Gold". Search engines give more weight to old
domains. You can check Whois record to determine the age of
web directory. Many new directories disappear after few months
for one or another reason.
Major Search Engine Inclusion
Ensure that paid directory you choose are listed in Google,
Yahoo and MSN. Recently Google has banned many directories or
poor quality Internet directories.
Keyword in Title
Ensure that web site directory editor allows using anchor text
of your choice so that you add your keyword in Title.
Google PageRank
Ensure that paid directory has good Google PageRank. A quality
directory is always a good source of direct traffic to your
website. Google PageRank Look Up Tool.
"no-follow" Tag
Ensure that directory is not using "no-follow" tag
on your static text link as this tag prohibits search engine
to count it as vote or link.
Press release optimization
Incorporates basic search engine marketing practices such as
keywords and page optimization with online press release
distribution methods. With keyword optimization and the right
mix of distribution, press releases can drive measurable
traffic and sales.
Quality of Websites Listed
Check the quality of websites listed on directory it will
ensure the directory quality. Specially check the quality of
websites listed in your category to ensure that your link will
be from a relevant quality or authority page.
Directory Ranking
Check search engine ranking of web directory for specific
category topics. If web directory categories are ranking on
search engine then it means it is a quality directory.
Too Many Empty Categories
Ensure that web directory should not have too many empty
categories as search engine consider them duplicate pages. It
indicates the web directory is not popular and it will not
give much traffic.
Number of Outbound Links
Ensure that number of website listed on page is not more than
50 as higher the sites listed lesser the link popularity and
traffic you will get. If links are higher the probability of
visitor click on you listing will be less. Also ensure that
you are listed on first page of category.
Back Link and its Quality
Check Web directory back links and its quality. See category
where you are going to be listed is shown in search engines
back links or not.
Payment Option Annual or Permanent
Check either web site directory accept annual fee for listing
or One time for permanent listing It will help you in
calculating ROI on directory listing.
Site-Wide Link
Ensure that web directory is not selling site-wide links as
search engine banned few directories in past which are selling
site-wide links or selling PageRank
Mission of Directory
Carefully study the mission of web directory. Choose the
directory which has committed to building a comprehensive
directory with valuable content related to your business,
while maintaining a high standard of listings. Beware of web
directories whose mission is to just sell PageRank or listing
only for search engine purposes as sooner or later they will
be banned by search engines.
So if you ensure some of these above mentioned points not only
such directory listings will help you build a good link
popularity for your website but will also increase your site
visibility and lead to more traffic.
About
HVACWebConnection.com
HVACWebConnection.com is an online Directory and Information
resource offering current News and Events, Job Postings,
Featured Products, Books Training opportunities and more for
industry professionals.
HVACWebConnection.com specializes in on-line advertising
solutions for the hvac industry. We offer effective,
inexpensive advertising opportunities that generate quality
leads for HVAC Manufactures, wholesalers, contractors and
service companies. For more information contact Joanne@hvacwebconnection.com.
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