Clifford Bassett, M.D., FAAAAI, FACAAI, is an assistant clinical professor of medicine at the Long Island College Hospital, board-certified allergist and Medical Director of Allergy and Asthma Care of New York. Doron Schneider, M.D., is a practicing Internist and Deputy Program Director of the Internal Medicine Residency at Abington Memorial Hospital in Abington, Pennsylvania, and former health reporter for WPVI-TV, the ABC affiliate in Philadelphia.

"The two doctors will take part in a yearlong local and national quest for clean air titled 'Breathe Easier,' urging consumers to consider whole-home air cleaners as part of an integrated approach to respiratory wellness and allergy related issues," said Nikki Krueger, spokesperson for Aprilaire. "As Aprilaire continues its tradition of leadership and innovation with this health strategy, the market for air cleaners continues to grow nationwide. In fact, while the HVAC industry saw significant declines in the installation of air conditioning and heating equipment in 2006, consumer demand increased the sales of high-efficiency electronic air cleaners almost 50 percent."

Much more powerful than portable units, whole-home air cleaners are able to clean the air in every room of the home more thoroughly while operating silently. Portable air cleaners can't come close, as a separate unit is needed for every room, and each unit's effectiveness is limited to its immediate vicinity. "My patients spend time in every nook of their homes, so a system that silently moves clean air throughout every room is ideal," noted Dr. Doron Schneider.

Homeowners can be sure that a whole-home air cleaner installed by a professional on a central HVAC system works to permanently trap the airborne contaminants that can aggravate health and allergy and asthma symptoms. "Allergy symptoms like coughing, wheezing, sneezing and itchy eyes can be exacerbated by invisible pollutants like indoor air allergens that lurk in all corners of the home," said Dr. Clifford Bassett. Concluded Krueger, "It makes practical sense to invest in an energy-efficient whole-home air cleaning solution, because the effectiveness of portable air cleaners is a big misconception. These
one-room devices only clean the air in a very limited area of the home, require additional maintenance, and take up extra living space."

About Aprilaire:
Aprilaire has been a brand leader in the indoor air quality industry for over 60 years. The company designs, develops, manufactures and distributes whole home indoor air quality products that provide comfort, health, energy efficiency, and the protection and preservation of the home. Aprilaire brand products are sold through and installed by HVAC contractors
across the United States and Canada.


The Aprilaire Model 5000 is the only air cleaner that delivers efficiencies of over 98% on particles down to one micron in size, 24 hours a day, seven days a week, 365 days a year. The model captures and kills virtually all contaminants including those that most affect health --
viruses, bacteria and allergens. The captured particles are permanently trapped and killed with absolutely no chance of being reintroduced into the air stream and back into the home. Through its own testing methods, a major consumer ratings magazine ranked the Aprilaire Model 5000 Electronic Air Cleaner the top whole-home air cleaner overall.

Aprilaire also manufactures whole-home humidifiers to automatically adjust and ensure the optimum level of indoor humidification, and whole-home dehumidifiers to control moisture levels throughout the whole home in order to sustain a more healthy and comfortable indoor environment. Visit http://www.Aprilaire.com to learn more.

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