Connect to your HVAC Community  



Order your "HVAC Product Marketing Planning Guide"

A practical discussion of technical marketing techniques for HVAC product manufacturers, manufacturers' reps and distributors who want to understand how to take their product marketing message to the HVAC consulting specifying professional engineers who design HVAC systems.        

           HVAC Product Marketing Planning Guide

Contact SPPECSS Consulting, LLC for details on how to obtain this document.



Sales Proportionate w/ Professional Engineering Consultant Specification Support

HVAC Product Marketing Training

Professional HVAC Product Marketing Training, Consulting, and Assistance 

Technical marketing of HVAC products to the specifying consulting engineers has been diminishing in the HVAC building industry for quite some time.  SPPECSS Consulting, LLC is a business that offers timely professional training, consulting and direct assistance to manufacturers, sales rep agencies and distributors that wish to offer a higher level of professional technical marketing service to the specifying consulting engineers who influence the product purchase decision through their project specifications.


Steven G. Liescheidt, P.E., CSI-CCS, CCPR 

Mr. Liescheidt is a registered Professional Engineer with over 27 years experience in the professional consulting engineering and product sales/marketing segments of the building construction industry. 

Mr. Liescheidt has a Bachelor of Science Degree in Mechanical Engineering and an MBA degree. In addition, he has both a CCS (Certified Construction Specifier) and CCPR (Certified Construction Product Representative) certification through the CSI (Construction Specifications Institution). 

Mr. Liescheidt is active in many professional organizations related to the construction industry, including ASHRAE, CSI and US Green Building Council-St. Louis Chapter. Mr. Liescheidt has authored technical articles related to product applications and continuing education. He also is the author of the monthly series of the HVAC Challenge, a technical quiz based on the ASHRAE Handbooks published in the Engineered Systems Magazine. 

Contact SPPECSS Consulting, LLC for a proposal for any of these services. Service proposals can be provided on a task specific lump sum or hourly retainer basis as needed. 

Sales start with good technical marketing. Start your sales process with SPPECSS.


SPPECSS Consulting, LLC  
Contact: Steven G. Liescheidt, P.E., CSI-CCS, CCPR
Phone: 314-706-2615 E-Mail:

HVAC Web Connection